One nice thing about this industry versus the printing industry (where I came from), is that the terms are pretty consistent and there's a ton of tools and help everywhere. What's better is that the information is not guarded by sales guys.
I say that after downloading Google's new Search Optimization Starter Guide. According to the Google Webmaster Central, it's the same manual used by internal sites like YouTube, Blogspot, etc. I would imagine that there's a more sophisticated version that may or may not be available to enterprise clients; but this is pretty damn good for where I'm at.
Nov 12, 2008
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