Nov 17, 2008

From the Mouth of Google: Adobe Flash is Trackable

My instructor told me that the ability to track Flash was coming. And I believed him. And today is the day that Google and Adobe made the announcement.

From the Google Analytics Blog, trackable Flash (it's a gas, gas, gas-with apologies to the Stones):

Today, at the Adobe MAX Conference in San Francisco, in a joint collaboration with our friends at Adobe and a few ace third party developers, we announced a simplified solution for tracking Flash content for everyone, called Google Analytics Tracking For Adobe Flash.

Working at Google over the past couple of years, I've had the opportunity to work with with many of our top clients to implement Google Analytics, who have found the power to identify and analyze trends on their web sites highly useful. But, one of the most common implementation challenges has been tracking Flash content on their pages. In the past, Flash tracking was not provided out of the box, and every implementation had to be customized. Moreover, there was a lack of standards, and new developers who tracked Flash had to create their own processes to get it working. With this launch, tracking your Flash content has never been simpler.

With this, you may see a resurgance of the great big all-Flash sites. After all, Flash is really cool. And if you can track it, there's no reason to keep the creativity from going in that direction.

Anyway, check out the details at Google Analytics Blog

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