Trying a Free AdWords Seminar

So, in a weak moment-as well as out of curiosity, I signed up for a "free" AdWords tele-seminar. It's 90 minutes, beginning at 11 am CST. I'll tell you from who in a later post. I need to figure out a good way to say it's crap just in case it turns out to be.

But based on one thing I saw in a post signup download was what the guy called "peel and stick", meaning to take your underperforming terms and put them in their own separate ad group. The interesting thing for me is that I had done that, but not on a consistent basis.

It is very interesting how a newbie can do things the veterans say is necessary and not know.