The AdWords Phone Seminar: My Takeaways

A little more meat than I thought. Where it helped me was in shifting my thinking about keyword campaigns.

My background is in print production, an industry that's very old. Not a lot of ground-breaking innovation there. In fact the big movers in the industry are the consolidators, the companies that find ways to commoditize and standardize services. SEM/SEO is very new and ever-changing, and I've met very few people in this industry who intended to be there right out of college. It strikes me as an industry built on people who were handed the company website and told to "see what you can do."

The seminar reminded me to look for ways to make radical change. To look at elements of my campaign, break them down, and find ways to move beyond what Google or other industry leaders says is standard and acceptable.

So I'm a bit more rejuvenated.

Trying a Free AdWords Seminar

So, in a weak moment-as well as out of curiosity, I signed up for a "free" AdWords tele-seminar. It's 90 minutes, beginning at 11 am CST. I'll tell you from who in a later post. I need to figure out a good way to say it's crap just in case it turns out to be.

But based on one thing I saw in a post signup download was what the guy called "peel and stick", meaning to take your underperforming terms and put them in their own separate ad group. The interesting thing for me is that I had done that, but not on a consistent basis.

It is very interesting how a newbie can do things the veterans say is necessary and not know.