The test I spoke of yesterday is in full swing now. I'll talk more about trends closer to the end of the week. What is striking me right now is how the control group gets off to a blinding start in the morning; but the test group for underperforming states comes on strong toward the end of the day.
The "day" being 5am-6pm. Why so short? Google Analytics tells that I get less visits (8% of total) after 7 pm. Today I'll configure a report in AdWords to break out impressions and clicks by hour of day for comparison.
The other thing that is striking is with the relationship between the AdWords and AdSense clicks and CTR. I'm digging in a little more to find the relationship. It would be great if Analytics, Adwords and AdSense were rolled up into one package. That would make it easier to see relationships.
But it's not, which is fine.
What Goes On Here...
Since I'm new to the industry, I figure this would be a great place to comment on information and facts I find about the SEM industry.
My background is in print production and advertising. I was a print production executive at the country's largest automotive accessories and parts cataloger. I see how SEM/SEO can help business on a macro level.
In the meantime, I need to learn the micro level.
Just about everything you read here has or will be applied to my site Collective Interest. The site is about hybrid and electric cars as well as solar energy, an area where I think there will be A LOT of growth in the years to come.
Since I need a job as well, I thought it would be nice to devote some site real estate on job opportunities in SEM.
Plus whatever else my little mind comes up with...
-Sebastian
My background is in print production and advertising. I was a print production executive at the country's largest automotive accessories and parts cataloger. I see how SEM/SEO can help business on a macro level.
In the meantime, I need to learn the micro level.
Just about everything you read here has or will be applied to my site Collective Interest. The site is about hybrid and electric cars as well as solar energy, an area where I think there will be A LOT of growth in the years to come.
Since I need a job as well, I thought it would be nice to devote some site real estate on job opportunities in SEM.
Plus whatever else my little mind comes up with...
-Sebastian
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