Linkbuilding Without Drama

This is a good article from SEOmoz. I've been in contact with someone who needs some linkbuilding, and I'm happy to do it (especially since I've got SOOOO much on my plate). So I've been checking out some new-fangled ways to build those all-important inbound links.

Here's a snippet from the article:

Matt Cutts' webspam team, a segment of Google's broader Search Quality division, has made their position on buying and selling links for the purposes of boosting search engine rankings reasonably clear over the past 3 years. The practice is anathema - viewed as unacceptable because it infringes on the engine's ability to use links as an editorial signal of importance for search rankings. Both manual penalties and algorithmic filtering are applied as solutions, damaging the rankings of sites that buy as well as the ability for sites who sell to pass on link equity.

Naturally, this has led many individuals, sites and businesses seeking higher rankings to employee tactics that are plausibly removed from the direct exchange of capital for links, and while link brokers and link sales still thrive, they do so in an ever-increasingly paranoid & underground realm so as not to risk discovery and devaluation. In this post, I'll walk through examples of some of the more valuable and directly applicable methods to leverage finances for link growth while dodging Google's webspam edicts.

It's a quick read, 8 easy things to try. Check it out.

Ideas on Building Links from a Startup POV

Good article on how to start a link building campaign for a startup company. This could be valuable if you had a new product/service you were rolling out and depending on the web for reach. It also might be of value if you were new to SEM/SEO and were looking for tactics on how to start linkbuilding for your own blog or consultantsy.

Anyway, here's a snippet on linkbuilding from scratch, as seen in Search Engine Journal:

We see web 2.0 start-ups pop up daily, and naturally we often have to deal with promoting them. Link building from scratch can be both challenging and exciting but it’s good to know where to start.

Consider adding a resource to start-up blogs - it’s a good way to promote a buzz, especially if your start-up has some innovative features to offer. Most of these blogs are followed by other bloggers seeking new post topic ideas who will grab it and promote further....

...Do your homework: learn how other successful startups were once launched....

Check the article out. Short in length, long in depth, with lots of links to the meat of what the author is saying.